Born in Southie, Super Premium, Women Owned - The story of Velo Vodka with Founder, Colleen Eyges!

Colleen Eyges was out to eat with her family when she realized their waitress looked sick...everyone's worst nightmare. But when she saw the waitress's Pedialyte and ginger ale in tow, Colleen's worries eased - the waitress was just hungover! Realizing there must be a better way to drink vodka, Colleen set out to create the brand that became Velo Vodka. We discuss how Velo was built and scaled throughout the Boston area and beyond, the issues with other spirit brands across the country, and what makes Velo unique. Colleen also imparts her lessons from 20+ years in the corporate world and jumping into an industry she didn't have direct experience in.