Travis Kelce is putting up Shaq like endorsement numbers.

We're near the end of 2023 and I can confidently say that one of the biggest names in all of pop culture and sports is Travis Kelce. The two-time Super Bowl Champion tight end has always been one of the more well-known names in the league, but this year, he has taken his celebrity status to the next level.

Obviously, dating Taylor Swift, does that to you. They have formed a union that hits almost every demographic in the United States, and have taken the world by storm with their relationship. Once that happened, it felt like I saw Kelce everyone. Between the NFL shoving his every single move down our throats via social media, his podcast (New Heights) with his brother, and his features in both Netflix and Amazon Prime series with Patrick Mahomes and Jason Kelce, things seem to be going phenomenally for Travis.

Clearly his social wallet has grown in size, but the bag he's collecting through endorsements must be a pretty penny too. I think I have seen more commercials and targeted ads with Travis in then anything else.

Investopedia says Kelce has partnered with brands including Nike, Bud Light, State Farm, Experian, Pfizer, and DirecTV, among others. Kelce's investments include Cholula Hot Sauce, Hydrow, PlayersTV, and RealTruck. According to Bob Dorfman, a sports marketing analyst at Pinnacle Advertising and Business Insider, it's estimated Kelce currently makes around $5 million a year in off-the-field earnings, with the potential of doubling that. To be honest, I think that number is massively low, especially with the clients he has been working with and the quantity that has been promoted.

This type of marketing reminds me of one of the greats in sports advertising, and that's DJ Diesel himself, Shaquille O'Neil.

If Travis Kelce is the prince that is being promised in the endorsement world, Shaq is the king. His face has been on every billboard, television commercial, and marketing campaign you can think of. He has been the face of various household brands, including Pepsi, IcyHot, American Express, and Burger King. But the deal that stands out the most is his endorsement deal with Reebok. This multiyear deal earned him an annual return of $15 million. It's estimated that he has earned over $200 million from endorsements.

Kelce has a long ways away until he gets to this level of marketing, but if the Chiefs make the Super Bowl, I can expect him to be in at least a dozen commercials.